HE BEST (AND WORST) TIMES TO POST ON FACEBOOK, TWITTER, LINKEDIN AND GOOGLE +

How do you successfully get the most
views to your social media updates? The
secret to viral content is in many cases
related to identifying the social media
time sweet spot. Here, we review the
various social media networks, and the
best time to post to each.
1. WHEN SHOULD YOU POST TO
FACEBOOK?

Towards the end of the week
According to Buffer, many office workers
will peruse Facebook when they are in a
workday slump, especially towards the
end of the week. In fact, engagement
rates on Facebook are at about 18% on
Thursdays and Fridays – those pesky days
that stand in between you and the
weekend. This is an optimal time to post
your information because it has a higher
likelihood of being seen.
2. WHEN SHOULD YOU POST TO
TWITTER?

Mondays through Thursdays between
1pm and 3pm
Twitter gets the most views Mondays
through Thursdays around 1 to 3pm. The
worst times to post are every day after
8pm and Fridays after 3pm. Further,
Hubspot also points out that posting
photos drives interaction. Tweets with
photos have a 36% increase in clicks and
and 41% increase in retweets.
3. WHEN SHOULD YOU POST TO
LINKEDIN?

Tuesdays and Thursdays, between
7am and 9am
Because LinkedIn is specifically used for
businesses and business professionals, it
is often used right before the workday
begins and right after it ends, according to
Entreprenuer.com. Entrepreneur also says
that it is often used on Tuesdays and
Thursdays around those times. If you
make a post during normal working hours,
it is less likely to receive views or bring in
any clicks and visits. Try posting your
LinkedIn material on Tuesdays and
Thursdays specifically at around 7am to
9am local time and avoid posting
Mondays through Fridays between 1pm
and 5pm.
4. WHEN SHOULD YOU POST TO
GOOGLE+?

Wednesdays at 9am
G+ is yet another social media site that is
best posted to in the morning. Hubspot
says that the usual time people are on G+
is between 9am and 10am. The best time
to receive the most engagement on your
G+ updates is Wednesdays at 9am. You
will get more interaction and +1’s for
posts made on those days. An important
fact about G+ and demographics is,
according to Hubspot, it is growing rapidly
with people between the ages of 45 and
54 years old. Keep this in mind as you
post to G+ and make it friendlier for that
demographic.
While these statistics are really helpful, it
is wise for you to learn what times work
the best for your specific audience. Try
earlier, if that doesn’t work, try later.
Keep tweaking until you reach the time
slot that works the best for you!